Découvrez le premier programme de niveau Master qui répond aux problématiques liées à la production d’objets de luxe. Depuis la création de l’AMA il y a quelques années, nous avons toujours eu à cœur de proposer des programmes en phase avec la dynamique du quotidien. Par exemple, en 2017, nous vous proposions deux Bachelors, pensés pour répondre aux besoins d’un marché en mutation. Aujourd’hui, les marques et producteurs d’objets et d’accessoires de Luxe se doivent d’être exemplaires dans leur démarche de création et d’impact sur leur environnement. De trop nombreux scandales ont entachés leur réputation… En effet, notre planète nous fait parvenir des signaux forts et nous croyons que c’est dans l’innovation et une véritable démarche de production durable que nous pourrons participer à améliorer la situation. Aujourd’hui, si tous les acteurs s’inscrivent avec plus ou moins de réussite dans cette démarche, nous allons plus loin en proposant le premier programme de niveau Master pour répondre aux problématiques liées à la production d’objets de Luxe. Ce programme proposera des méthodes et des outils pour « penser », pour créer et pour vendre autrement, durablement et positivement, sans ou avec un impact calculé et raisonné sur les systèmes. Ces deux années (120 crédits ECTS) permettront aux étudiants de découvrir et approfondir les disciplines suivantes : DROIT SOCIAL COMMUNICATION ENVIRONNEMENT FOCUS SUR LES TECHNIQUES PROPRES AU SECTEUR DU LUXE PATRIMOINE MODULE DE VALIDATION : Projet interdisciplinaire pour une marque Nouveaux modèles de distribution (seconde vie, marché de l’occasion, etc.) Nouveaux modèles de business : comment repenser la structure d’une entreprise tout en préservant sa compétitivité ? Nouvelles méthodes de conception des produits : design thinking et approche creative sustainability Ce programme est dispensé à moitié en Anglais. Up-cycling and the designer’s process par Alexander SMITH, in the creation of the objects, which designers, makers and manufacturers bring into the world, we create waste, offcuts and by-product, which all too often are discarded and forgotten. In this project the student is urged to consider the importance of re-use and re-cycling and our responsibility not only to the materials that we use but also to those that we discard. In this project the student is urged to consider the importance of re-use and re-cycling and our responsibility not only to the materials that we use but also to those that we discard. With its foundations as an up-cycling project, the students will work with offcuts and waste materials from the manufacture of jewelry and luxury goods to create an object, concept, secondary material or other. Students are encouraged to consider the nobility of materials and how through better understanding and creativity they can give them a useful and long life, which will elevate their value and keep them out of landfill. Alexander Smith is a Paris based, British designer with over 15 years experience in the design of furniture, homewares, retail furniture and 3D installations. He studied Product and Furniture Design at Kingston School Of Art London and worked for two furniture design studios in London before starting his own consultancy. He has creatively directed, managed and delivered projects with residential and professional furniture marques, lifestyle and luxury brands, manufacturers, architects and private clients in Europe, America, Asia and Russia. He has been a visiting lecturer at The Pratt Institute and Kean University in the USA. Alexander is a sponsored advocate for Solidworks and Solidworks Visualize 3D computer aided design packages. Current projects involve a range of furniture in collaboration with an architecture practice in New York, a furniture and homewares collaboration with a French retailer, point of sale furniture development for a British perfume brand, architectural detailing for a private client and the acquisition and restoration of a struggling French furniture marque. Alexander’s attitude to design is rooted in a need to be unique whilst accessible, true to materials, commercial and sustainable. He believes that the designer should play the central role in the creation of any object, not just as ideator or creative but taking an holistic, central responsibility for the management of their projects, the safeguarding of the design intent, and most importantly the promotion and protection of the corporate, social and ecological credentials of every object. In the project’s program the students will follow the key points in a professional designers process including : Throughout the process students will be expected to work both on their own and alongside one-another in a spirit of collaborative discourse. Upon completion they will have gained experience in the typical designer’s process, attained with consideration to sustainable design practices and hopefully a better understanding of their roles and responsibilities as designers towards our resources and planet.MASTER INNOVATION, LUXE ET PRODUCTION DURABLE
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Up-cycling and the designer’s process
MASTER INNOVATION, LUXE ET PRODUCTION DURABLE
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